Writing
The stories behind the episodes.
Longer reads on the companies, founders and markets we film with — published on Filter Coffee.

Your phone breaks. But who actually fixes the mess?
India’s after-sales economy is moving from call centres to core infrastructure, as expensive devices, tighter data laws, and circularity rules force a rethin…

India wants everything delivered faster. Can warehouses keep up?
India’s delivery boom is pushing warehouses to their limits. Unbox Robotics is betting on automation to help them keep up.

Can SuperK become Bharat’s DMart?
SuperK is turning local kiranas into modern supermarkets and betting that India’s next retail boom will come from smaller towns.

How Ather helped start India’s EV evolution?
Ather spent its first decade making electric scooters desirable. Its next test is competing on scale, cost and distribution against India’s two-wheeler giant…