About the show
Business in India is no longer confined to boardrooms.
It's cultural. It's social. It's everywhere — and the media covering it hasn't caught up.
Most business content in India today is either too formal or too shallow. This Is Business is dedicated to uncovering how India's most dynamic companies, founders and investors actually operate. We aim to bridge a gap in India's current business media landscape by creating content that is smart, unfiltered and on the ground — capturing the people, spaces and ideas driving India's economic transformation.
The series combines the curiosity of documentary filmmaking with the pace and cultural relevance of modern internet media. Through immersive, conversation-led episodes, TIB explores how money, power and ambition move in practice — from factory floors to startup offices.
Format
Direct, intelligent and unscripted. Immersive on-location episodes with founders and investors, plus editorial features and behind-the-scenes explorations of India's most interesting companies and sectors.
Audience
Founders, traders, investors and operators driving India's growth — and the aspirational middle that follows them. For people who think about work, money and markets the way others think about sport or cinema.
By
A Filter Coffee Original — your daily dose of unfiltered market and business news.